Library staff offer a variety of programs and services to meet patrons educational and informational needs; inclusive of all age groups.

Objectives:

• 1.1 County Library Branches will increase program attendance by 2% annually.
• Activity 1.1.a Story Time programs will be offered weekly; FB, CAL & YUL Branches.
• Activity 1.1.b Afterschool activity programs will be offered weekly; FB, HLD & BRY Branches.
• Activity 1.2. a Adult programs will be presented monthly at each branch.
• Activity 1.3 a Informal technology training will be offered monthly; FB, CAL & YUL.
• Activity 1.4.a Library staff will prepare/present technology offerings monthly.
• Activity 1.5.a Library staff will partner with community groups to present unique and
  educational programming; Friends of the Library, Amelia Island Book Festival, etc.
• Activity 1.6. a Library staff will partner with other county offices to present unique,
  informational and educational programming; Animal Services, Extension Office, Parks &
  Recreation, etc.

Success Indicators: Library staff will collect attendance and feedback as indicators of success.

Nassau County residents have access to both print and digital collections. Updated technology
is provided for residents to reach current and historical information.

Objectives:

• 2.1 Maintain physical materials that are up-to-date, timely and in good condition.
  • Activity 2.1.a Branch Librarians will weed 2.5% of existing collections; focus ing on removal of
    worn and invalid materials.
  • Activity 2.1.b Branch Librarians will increase non-fiction collections by 3%, focusing on materials that are current, timely, and reflect diverse authors.
  • Activity 2.1.c Branch Librarians will increase fiction collections by 6%; titles will include diverse author and inclusive stories.

Success Indicators: Library staff will collect data on material purchases, circulation of materials, and feed-back from residents.

• 2.2 Maintain digital collections, that residents can access during and after regular library hours.
  • Activity 2.2.a Expand digital titles by 10%.

Success Indicators: Library staff will collate purchase information for digital collections.

• 2.3 Create displays of materials at all branches to promote new and existing collections, and to encourage diversity and inclusiveness. Circulation of materials will increase by 10%.
  • Activity 2.3 .a Library staff will create monthly displays, at each branch location. Displays will
    highlight a variety of nationally recognized themes.

Success Indicators: Library circulation will increase by 10%. Staff will collect usage data and feedback from patrons.

Library staff will use a variety of marketing techniques to promote community awareness and
attendance of library programming, displays and trends.

• Objectives:
  3.1 Develop a Strategic Marketing Plan that will increase attendance by 10%.
  • Activity 3.1.a Develop a plan that is efficient and effective for promoting programs, resources and displays.
    Objectives:
• 3.2 Improve effectiveness and utilization of social media.
  • Activity 3.2.a Create an Instagram account.
  • Activity 3.2.b Keep Facebook page up to date.
• 3.3 Collaborate with local agencies to better expose our community to library events.
  • Activity 3.8.a Library staff will work with all Friends groups to cross promote events.
• 3.4 Increase awareness of library offerings by providing promotional materials.
  • Activity 3.4.a Library staff will provide bookmarks, flyers and other incentives to assist with advertising databases and collection resources.
  • Activity 3.4.b. Library staff will send program and event information to local newspapers, and all of free media outlets.
• 3.5 Provide a website that is visually appealing and user centric.
  • Activity 3.5a Update Library webpage for easy use.
  • Activity 3.5.b Purchase calendar add for easier access to all Library events and for taking
    reservations.

Success Indicators: Library staff will track usage of social media accounts, send promotional announcements to media outlets and Friends groups. Data will be collected and patron feedback.

The Library provides facilities and grounds that are conducive to the library mission. Identify
opportunities within the library facilities and grounds, and explore ways to improve existing spaces.

Objectives:

• 4.1 Maintain exterior of buildings, including landscaping, to enhance aesthetics of library branches.
  • Activity 4.1.a Complete refresh landscaping at HLD Branch Library.
  • Activity 4.2.a Develop user survey for convenient open hours for YUL & CAL Branches.
  • Activity 4.4.a Investigate feasibility of providing larger space for YUL Branch.

For a downloadable copy, please call the library at 904-530-6500.